![]() What’s the most innovative thing Wow Bao is doing? I think you have to get buy-in from the employee to embrace it, and in the long run, it will make their spirits better and their job easier, which then translates to the guest. An AI tech solution can make their jobs more seamless, so they are able to concentrate on other aspects of customer service. I don’t think any of this technology is doing anything to hurt the employee. If it’s easier and better for them, it translates to the guest. It has to start with making things easier and better for the employee. Look, we have a lot of conversations about making things easier for the guest and better for the guest. If it can help with the food quality-food being cooked better, recognizing temperatures so you don’t overcook or when to re-prep or anything to that effect-I think that can be a great experience. It’s really exciting what’s going to happen. I had an experience with one of the AI reservation systems and I went through about 12 questions to get to the reservation, and the whole time I didn’t know it was AI until I stumped them on my last question, and you could tell it wasn’t a person. I think it can be really, really exciting. I think for restaurants, there’s great use for it. Give us your thoughts on what appears to be the topic of choice this year-artificial intelligence? What can you add to the packaging? What can you add to the order? What can happen on the way from Point A to Point B that you can get credit for that we haven’t thought about right now? We’re looking in that direction. I think the delivery experience goes beyond just packaging, right? It goes to how do you keep the food hot. Other, smarter people out there are figuring out what you can do for the delivery experience. I don’t know what the answer is-that’s why I’m looking for it. So we’re really looking for, whether it’s packaging or something else, ways to enhance the experience. Because the food has to travel, and who knows how long the food takes to get there. ![]() So tell us what innovation you have your eye on at the Show?įor our business and what we’re doing, we’re so heavy in delivery, it’s always about how do we continue to make the delivery experience that much better for the end user. The first interview is with Geoff Alexander, president and CEO of Wow Bao. We’ll share their insights and observations from the floor, thoughts on the future, and what matters most headed into the back half of the year and beyond. At this year’s National Restaurant Association Show, QSR caught up with restaurant executives to get their take on 2023’s biggest topics and what’s on the mind of operators. ![]()
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